2. INFORMATION COLLECTION PRACTICES.
2.1. TYPES OF INFORMATION COLLECTED
(a) TRAFFIC DATA COLLECTED. We automatically track and collect the following categories of information when you visit our Site: (1) IP addresses; (2) domain servers; (3) types of computers accessing the Site; and (4) types of web browsers used to access the Site (collectively “Traffic Data”). Traffic Data is anonymous information that does not personally identify you but is helpful for marketing purposes or for improving your experience on the Site. We or our third party partners may also use “cookies” to customize content specific to your interests, to ensure that you do not see the same advertisement repeatedly, and to store your password so you do not have to re-enter it each time you visit the Site.
(b) PERSONAL INFORMATION COLLECTED. In order for you to access certain premium services and/or to receive quotes and information that we offer via the Site, we may require you to provide us with certain information that personally identifies you (“Personal Information”). Personal Information includes the following categories of information: (1) Contact Data (such as your name, mailing address, phone number (including mobile) and e-mail address); (2) Financial Data (such as your account or credit card number); (3) Personal Data (such as your Social Security Number); and (4) Demographic Data (such as your zip code, age, interests and income). If you communicate with us by e-mail, post messages to any of our chat groups, bulletin boards, or forums, or otherwise complete online forms, surveys, or contest entries, any information provided in such communication may be collected as Personal Information. Also note that we may collect and store information that you provide to us about other people (such as co-borrowers), including their name, address, telephone number, mobile devices, email address and Social Security Number; such information will be afforded the same treatment as Personal Information.
2.2. USES OF INFORMATION COLLECTED
(a) COMPANY USE OF INFORMATION. We use Contact Data for the purpose for which it was collected, as disclosed at the time such Contact Data is provided to us, to send you information about our Company or our Company’s products or services, or promotional material from some of our partners, or to contact you when necessary. We use your Financial Data and Personal Data to verify your qualifications for certain products or services and, where applicable, to bill you for products and services. We use your Demographic Data to customize and tailor both yours’ and other consumers’ experience on the Site, displaying content that we think you or other consumers might be interested in and according to your preferences. We also use Demographic Data to remarket products and services that may be of interest to you.
(c) USER CHOICE REGARDING COLLECTION, USE, AND DISTRIBUTION OF PERSONAL INFORMATION. You may choose not to provide us with any Personal Information. In such an event, you can still access and use much of the Site; however you will not be able to access and use those portions of the Site that require your Personal Information. If you do not wish to receive information and promotional material from us or from some of our partners, you may follow the instructions provided in Section 2.2(b) above.
3. CONFIDENTIALITY AND SECURITY OF PERSONAL INFORMATION.
4. PUBLIC INFORMATION.
The Site contains links to other websites. We are not responsible for the privacy practices or the content of such websites. We may also make chat rooms, forums, message boards, and news groups available to you. Please understand that any information that is disclosed in these areas becomes public information. We have no control over its use and you should exercise caution when deciding to disclose your Personal Information.
In our sole discretion, we may transfer, sell or assign your Personal Information collected on and through this website to one or more third parties, as a result of the sale, merger, consolidation, change in control, transfer of substantial assets, reorganization or liquidation of iMotors.com and/or BuyerLink.com, Inc.
7. GOOGLE ANALYTICS ADVERTISING.
We have enabled and use certain Google Analytics Advertising Features, including, but not limited to, Google Analytics Demographics and Interest Reporting, on the Site. This enables us to collect data via Google advertising cookies and anonymous identifiers. We use the data to optimize our Site and for remarketing purposes. You may opt-out of the Google Analytics Advertising Features by visiting the Network Advertising Initiative Consumer Opt Out page found here.
The Privacy Notice posted on this site was updated on August 25, 2014.